• Rozèl Vodka

    26 Feb 2026

    We worked with Fortitude Drinks to create the branding and story for Rozel. Rozel was a new triple distilled premium blush vodka blended with real fruit extracts of…

  • Bella Apertini

    10 May 2024

    Intercontinental Brands (ICB), is a speciality drinks manufacturer. They develop and produce a wide range of spirits and liqueurs to keep up with consumer and industry trends. The…

  • Power Hour Case Study

    4 Jan 2023

    A laser-focused, strategic marketing hour is a great way to gain clarity and direction. In a fabl Power Hour 1:1 consultation we focus on aspects of your business…

  • 7&5 Charity Gin

    10 Aug 2022

    Our client, the speciality drinks maker Intercontinental Brands [ICB], became involved in a fundraising effort for an incredibly good cause. ICB was approached by former Scottish rugby union…

  • Your Kitchen Magazine

    30 Jul 2022

    The objective of Wren Kitchen’s lifestyle-genre magazine, Your Kitchen, was to bridge the gap between showroom POS messaging and the successful Big Book brochure. With Your Kitchen, we…

  • Hospitality Rising

    22 Jul 2022

    Hospitality Rising is a collaborative movement within the hospitality industry. We were enlisted to help with its aim to address the chronic labour and skills shortage in the…

  • Wren Infinity by the fabl

    Wren Kitchens

    20 Jul 2022

    The story of Wren Kitchens is nothing short of a phenomenon. Although Wren’s founders had kitchens in their DNA – the same team ran Hygena QA back in…

  • Toolally Website

    19 Jul 2022

    Toolally is a fast-growing, independent jewellery brand prioritising colour, style and self-expression. With an uncompromising commitment to bold design, quality and wearability, Toolally pieces are worn by some…

  • Palm Beach

    19 Jul 2022

    Intercontinental Brands [ICB] develop and produce a wide range of spirits, liqueurs and speciality drinks in keeping with consumer demand and drinks industry trends. The company’s brands can…

  • Toolally – Fine Jewellery

    1 Jul 2022

    Toolally is a fast-growing, independent jewellery brand prioritising colour, style and self-expression. With an uncompromising commitment to bold design, quality and wearability, Toolally pieces are worn by some…