Print’s alleged demise occurred within the crumple zone of the 2007-2008 financial crash and the rapid rise of digital marketing agencies. But is print really dead? In this…
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Intro As a marketing agency, we regularly check-in with our industry to see what’s happening, what’s trending, and what needs to be done. This time, you can help!…
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Storygelling Boosts In-House Marketing Brands are bringing marketing in-house in greater numbers. However, a recent study reveals that it isn’t always a happy move.* 43% of 150 chief marketing…
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MICE – WHAT’S IT ALL ABOUT? The acronym MICE stands for meetings, incentives, conferences, and exhibitions. MICE tourism is a niche sector catering to groups of people who…
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AI and the future of copywriting: The Writing’s on the Wall By the fabl and ChatGPT-4 Here at the fabl we believe in ourselves. We believe in our…
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Strategic Power Hour Consultations Do you want to connect with new customers? Would you like new ideas on how to make your business stand-out from the competition? Are…
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Re-imagining Tourism’s Growth First held in 1980, the United Nations’ (UN) World Tourism Day is on September 27 each year. The day aims to foster awareness among the…
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It Makes Good ‘Business Sense’. Image credit: Mark Oulson-Jenkins, StudioRTR In our previous blog on defining social value and why it’s important for your marketing, we explained Social…
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Social value: what it is, how it’s used in procurement and why all businesses should be embedding it in everything they do “Social Value” is the umbrella term…
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The Role of Place You can probably pinpoint a place on a map, but can you articulate what that place stands for? Why do people go there? How…
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