A Strategic Approach to Placemaking
31 May 2022
The Role of Place You can probably pinpoint a place on a map, but can you articulate what that place stands for? Why do people go there? How…
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Beyond the pandemic blip with insights for tourism and hospitality
8 Mar 2022
From travel trends to long term adjustments We’ve all had our suitcases packed, mentally if not physically, raring to travel as soon as permissible. Globally we’ve collectively been…
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Burger King Breaks The Mould
26 Feb 2020
We work with a number of food and foodservice clients at the fabl. There are certain rules that the industry sticks to. Food has to look amazing. It…
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How to build your email marketing database
20 Sep 2019
Growing your email database should be an essential part of your marketing plan. Having a database full of your customers and potential customers gives you the opportunity to…
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Where Do You Take Sugar?
11 Jul 2019
A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…
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April Fake News Day?
2 Apr 2019
As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…
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10 FREE apps you need for content creation in 2019
26 Mar 2019
Looking to give your online platforms a makeover? These 10 handy apps will help you do just that! Unfold app for aesthetically pleasing stories 2018 saw the…
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Negative Comment Crisis Management
7 Mar 2019
Building a good reputation for your business can take years. However, a negative comment can make you feel that your company’s reputation has been threatened, all in the…
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When does inspiration become plagiarism?
18 Jul 2014
Inspiration comes from all sorts of places: great songs are sampled, real life events lead to novels, even Shakespeare nicked the concepts for his plays. But when does…
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The fabl of the girl and the pink balloon
28 May 2014
One day, a girl’s boss gave her a pink balloon. This was no ordinary balloon. It was a balloon that could stay up forever. “Go and tell the…
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