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  • A Strategic Approach to Placemaking

    31 May 2022

    The Role of Place You can probably pinpoint a place on a map, but can you articulate what that place stands for? Why do people go there? How…

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  • Beyond the pandemic blip with insights for tourism and hospitality

    8 Mar 2022

    From travel trends to long term adjustments We’ve all had our suitcases packed, mentally if not physically, raring to travel as soon as permissible. Globally we’ve collectively been…

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    Burger King Breaks The Mould

    26 Feb 2020

    We work with a number of food and foodservice clients at the fabl. There are certain rules that the industry sticks to. Food has to look amazing. It…

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  • How to build your email marketing database

    20 Sep 2019

    Growing your email database should be an essential part of your marketing plan. Having a database full of your customers and potential customers gives you the opportunity to…

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  • Where Do You Take Sugar?

    11 Jul 2019

    A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…

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  • April Fake News Day?

    2 Apr 2019

    As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…

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  • 10 FREE apps you need for content creation in 2019

    26 Mar 2019

    Looking to give your online platforms a makeover? These 10 handy apps will help you do just that!   Unfold app for aesthetically pleasing stories 2018 saw the…

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    Negative Comment Crisis Management

    7 Mar 2019

    Building a good reputation for your business can take years. However, a negative comment can make you feel that your company’s reputation has been threatened, all in the…

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  • When does inspiration become plagiarism?

    18 Jul 2014

    Inspiration comes from all sorts of places: great songs are sampled, real life events lead to novels, even Shakespeare nicked the concepts for his plays. But when does…

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  • the fabl of the girl and the pink balloon - thefabl

    The fabl of the girl and the pink balloon

    28 May 2014

    One day, a girl’s boss gave her a pink balloon. This was no ordinary balloon. It was a balloon that could stay up forever. “Go and tell the…

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