For the love of print
4 Jun 2025
Imagine if magazines and brochures behaved like online content? You finally get a moment to yourself. Your phone’s on mute, there’s tea in the pot and you’re about…
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Storygelling Boosts In-House Marketing
15 Jun 2023
Storygelling Boosts In-House Marketing Brands are bringing marketing in-house in greater numbers. However, a recent study reveals that it isn’t always a happy move.* 43% of 150 chief marketing…
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MICE Tourism Essentials And New Opportunities
10 May 2023
MICE – WHAT’S IT ALL ABOUT? The acronym MICE stands for meetings, incentives, conferences, and exhibitions. MICE tourism is a niche sector catering to groups of people who…
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AI and the future of copywriting
24 Apr 2023
AI and the future of copywriting: The Writing’s on the Wall By the fabl and ChatGPT-4 Here at the fabl we believe in ourselves. We believe in our…
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What can a strategic Power Hour do for you?
3 Jan 2023
Strategic Power Hour Consultations Do you want to connect with new customers? Would you like new ideas on how to make your business stand-out from the competition? Are…
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Pantone Colour of the Year, the importance of brand colours and why we’re 16 years ahead of the game…
6 Dec 2022
Pantone has unveiled its Colour of the Year for 2023 and it’s very familiar to us here at the fabl. PANTONE 18-1750 Viva Magenta is an earthy crimson…
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A Strategic Approach to Placemaking
31 May 2022
The Role of Place You can probably pinpoint a place on a map, but can you articulate what that place stands for? Why do people go there? How…
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Burger King Breaks The Mould
26 Feb 2020
We work with a number of food and foodservice clients at the fabl. There are certain rules that the industry sticks to. Food has to look amazing. It…
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Where Do You Sit?
14 Aug 2019
Burger chain Byron has a new logo. The design has been inspired by guests sitting around a table and is accompanied by the line ‘All Hail the Table’….
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Where Do You Take Sugar?
11 Jul 2019
A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…
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