MICE Tourism Essentials And New Opportunities
10 May 2023
MICE – WHAT’S IT ALL ABOUT? The acronym MICE stands for meetings, incentives, conferences, and exhibitions. MICE tourism is a niche sector catering to groups of people who…
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AI and the future of copywriting
24 Apr 2023
AI and the future of copywriting: The Writing’s on the Wall By the fabl and ChatGPT-4 Here at the fabl we believe in ourselves. We believe in our…
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What can a strategic Power Hour do for you?
3 Jan 2023
Strategic Power Hour Consultations Do you want to connect with new customers? Would you like new ideas on how to make your business stand-out from the competition? Are…
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Pantone Colour of the Year, the importance of brand colours and why we’re 16 years ahead of the game…
6 Dec 2022
Pantone has unveiled its Colour of the Year for 2023 and it’s very familiar to us here at the fabl. PANTONE 18-1750 Viva Magenta is an earthy crimson…
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A Strategic Approach to Placemaking
31 May 2022
The Role of Place You can probably pinpoint a place on a map, but can you articulate what that place stands for? Why do people go there? How…
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Burger King Breaks The Mould
26 Feb 2020
We work with a number of food and foodservice clients at the fabl. There are certain rules that the industry sticks to. Food has to look amazing. It…
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Where Do You Sit?
14 Aug 2019
Burger chain Byron has a new logo. The design has been inspired by guests sitting around a table and is accompanied by the line ‘All Hail the Table’….
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Where Do You Take Sugar?
11 Jul 2019
A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…
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IT’S EASY BEING GREEN WITH THE FABL
11 Jul 2019
Lynx Purchasing asked the fabl to help tell the world about their ethical and sustainable approach to business. So we came up with a refreshing idea.
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April Fake News Day?
2 Apr 2019
As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…
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