IT’S EASY BEING GREEN WITH THE FABL
11 Jul 2019
Lynx Purchasing asked the fabl to help tell the world about their ethical and sustainable approach to business. So we came up with a refreshing idea.
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April Fake News Day?
2 Apr 2019
As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…
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Brand Awareness? Every Little Helps
27 Feb 2019
Prime Minister Theresa May has used the word ‘Simples’ in the House of Commons. The phrase is the long-standing slogan from Compare The Market’s famous Meerkats campaign and…
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T: WHAT’S IN A LETTER? A sequel…. 25 Jan 2017
2 Feb 2017
Back in 2012 we found ourselves involved in a battle over our name. A battle we lost but lessons were learned. (see The fabl: What’s in a name?)…
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Launching Wellocks’ website
16 Feb 2015
We’re delighted to launch the brand new Wellocks’ website this week. If you’ve not come across Wellocks before, it is a leading supplier of high quality, premium fresh…
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the fabl’s fab five
2 May 2014
We all talk a lot about the principles behind content marketing. But there is nothing as inspiring as seeing great content – of any kind – in action….
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The Royal Baby ‘Brand’-Wagon
24 Jul 2013
It seems that as the country sat back and anticipated the birth of the royal baby, marketers were busy scribbling away to see just how they could link…
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Like brands only not as good
13 May 2013
Down with lazy lookalikes! Up with value products with a clear position and beautiful branding. This month I attended the inaugural foodservice marketing forum organised by Allegra Strategies….
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Would you research a chip brand online?
1 Dec 2012
I went up to Gilpin Lodge in the Lakes for a couple of days last week and wasn’t disappointed. The same cannot be said for my visit to…
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fabl: What’s in a name?
10 Sep 2012
If you know your Shakespeare, then you’ll know it’s Juliet who asks that question when she discovers her Romeo has the surname Montague, which automatically makes him an…
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