Mobile websites: Are you ready for the revolution?
30 Mar 2012
Is it wrong to expect your website to function properly on a mobile device such as your phone or tablet? We are all aware of the importance of…
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Tribal marketing ensures story-telling remains relevant in the digital era
28 Mar 2012
In this digital era it is clear that we all still need to belong – to find a tribe we feel safe in and with whom we can…
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A new website should fix all the problems
19 Mar 2012
Today was spent looking through a very interesting and challenging client brief. Take something jaded, out of date and indeed out of favour with their core audience and…
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Why Our Local Paper is Big News to Us
13 Mar 2012
Our local newspaper is the weekly Craven Herald. It has a circulation of almost 14,000, which gives it a readership of approximately 35,000 local people. Given that Craven’s…
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Social media – my left testicle!
12 Mar 2012
Well, I’m really hacked off. Golden bollocks – our Content Marketing “Virgin” – cobbles together a few words, has them edited so they appear to be in English rather than…
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Great start to the week!
12 Mar 2012
It has been an exciting month in the office, with new starts, client wins and news coverage. It seems as if the fabl has taken off into the…
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Week two in the life of a ‘Content Marketing Virgin’
9 Mar 2012
Last Friday night was spent with friends in Leeds. Lots of questions about how I was getting on and what I had been doing at the fabl. Needless to…
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I’ll tell you what I want, what I really, really want!
2 Mar 2012
At the fabl we spend a huge amount of our time trying to understand what our clients want. Sometimes getting that information is like extracting teeth…..but like toothache,…
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My first week as a ‘Content Marketing Virgin’
2 Mar 2012
Monday – New Guy – always a daunting prospect! I arrived at the the fabl offices – which are set in the beautiful surroundings of Broughton Hall- at…
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