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  • MICE Tourism Essentials And New Opportunities

    10 May 2023

    MICE – WHAT’S IT ALL ABOUT? The acronym MICE stands for meetings, incentives, conferences, and exhibitions. MICE tourism is a niche sector catering to groups of people who…

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  • AI and the future of copywriting

    24 Apr 2023

    AI and the future of copywriting: The Writing’s on the Wall By the fabl and ChatGPT-4 Here at the fabl we believe in ourselves. We believe in our…

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  • What can a strategic Power Hour do for you?

    3 Jan 2023

    Strategic Power Hour Consultations Do you want to connect with new customers?  Would you like new ideas on how to make your business stand-out from the competition?  Are…

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  • Pantone Colour of the Year, the importance of brand colours and why we’re 16 years ahead of the game…

    6 Dec 2022

    Pantone has unveiled its Colour of the Year for 2023 and it’s very familiar to us here at the fabl. PANTONE 18-1750 Viva Magenta is an earthy crimson…

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  • World Tourism Day 2022 – Rethink Tourism

    18 Aug 2022

    Re-imagining Tourism’s Growth First held in 1980, the United Nations’ (UN) World Tourism Day is on September 27 each year. The day aims to foster awareness among the…

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  • Putting Social Value at the heart of the fabl

    15 Jul 2022

    It Makes Good ‘Business Sense’. Image credit: Mark Oulson-Jenkins, StudioRTR In our previous blog on defining social value and why it’s important for your marketing, we explained Social…

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  • What is Social Value and how can it transform your marketing?

    23 Jun 2022

    Social value: what it is, how it’s used in procurement and why all businesses should be embedding it in everything they do “Social Value” is the umbrella term…

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