Print’s alleged demise occurred within the crumple zone of the 2007-2008 financial crash and the rapid rise of digital marketing agencies. But is print really dead?
In this free-to-download whitepaper, we take a look at the confluence of events that had a negative impact on print’s popularity, and the role digital marketing played.
We ask “is the talk of print’s death no more than a vicious rumour spread by those dastardly digital ne’er-do-wells (who undoubtedly tried to hammer a few nails in the proverbial coffin.)?”
The Evidence (a taster)
- In 2008, UK search ad spend was worth £1.94 billion; Today, it’s around £13 billion whilst UK print advertising spend has fallen from £6.4 billion to around £1.3 billion during the same period
- Print advertising in the UK is experiencing a resurgence.
- Brands are using traditional mediums (like print) to boost brand visibility and consumer engagement more and more.
- Direct Mail is kept for up to 17 days and enjoys double digit ROI; a catalogue might be saved for months
- 61% of brochure recipients visit the company’s website. The same percent buy a product once they’ve seen it in a brochure.
At the fabl we take a strategic approach to marketing and brand development based on facts and help you stand out in a crowded market.
We’re keen to share! Download the full report below.