For the love of print
4 Jun 2025
Imagine if magazines and brochures behaved like online content? You finally get a moment to yourself. Your phone’s on mute, there’s tea in the pot and you’re about…
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The attempted murder of print – a modern day marketing mystery
30 Oct 2024
Print’s alleged demise occurred within the crumple zone of the 2007-2008 financial crash and the rapid rise of digital marketing agencies. But is print really dead? In this…
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Survey on buying behaviour and print industry for white paper – the fabl
5 Aug 2024
Intro As a marketing agency, we regularly check-in with our industry to see what’s happening, what’s trending, and what needs to be done. This time, you can help!…
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Storygelling Boosts In-House Marketing
15 Jun 2023
Storygelling Boosts In-House Marketing Brands are bringing marketing in-house in greater numbers. However, a recent study reveals that it isn’t always a happy move.* 43% of 150 chief marketing…
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MICE Tourism Essentials And New Opportunities
10 May 2023
MICE – WHAT’S IT ALL ABOUT? The acronym MICE stands for meetings, incentives, conferences, and exhibitions. MICE tourism is a niche sector catering to groups of people who…
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AI and the future of copywriting
24 Apr 2023
AI and the future of copywriting: The Writing’s on the Wall By the fabl and ChatGPT-4 Here at the fabl we believe in ourselves. We believe in our…
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What can a strategic Power Hour do for you?
3 Jan 2023
Strategic Power Hour Consultations Do you want to connect with new customers? Would you like new ideas on how to make your business stand-out from the competition? Are…
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Pantone Colour of the Year, the importance of brand colours and why we’re 16 years ahead of the game…
6 Dec 2022
Pantone has unveiled its Colour of the Year for 2023 and it’s very familiar to us here at the fabl. PANTONE 18-1750 Viva Magenta is an earthy crimson…
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Putting Social Value at the heart of the fabl
15 Jul 2022
It Makes Good ‘Business Sense’. Image credit: Mark Oulson-Jenkins, StudioRTR In our previous blog on defining social value and why it’s important for your marketing, we explained Social…
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What is Social Value and how can it transform your marketing?
23 Jun 2022
Social value: what it is, how it’s used in procurement and why all businesses should be embedding it in everything they do “Social Value” is the umbrella term…
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