Pantone has unveiled its Colour of the Year for 2023 and it’s very familiar to us here at the fabl.

PANTONE 18-1750 Viva Magenta is an earthy crimson red described as ‘brave and fearless.’ The fabl’s own brand colour is a magenta, which we chose back in 2006 for many of the same reasons.

Every December, the creative community waits in anticipation of Pantone‘s annual announcement, when its colour experts reveal one shade to define the coming year

The annual Pantone choice often reflects the zeitgeist, but is subjective so can also divide opinion. We might be a bit biased but here at the fabl we believe Viva Magenta is fiery yet non-confrontational. It sits between warm and cool tones in a shade which radiates joy.

Dubbed the ‘magentaverse,’ Pantone describes it: “Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint. Audacious, witty, and inclusive of all, Viva Magenta welcomes anyone and everyone with the same rebellious spirit.”

And that’s exactly what we hope our magenta brand colour says about us here at the fabl.

It’s why we chose the bold colour to represent us. Far from predictable, a confident pop of magenta stands out in the same direct way our thinking does. We’re as beyond ordinary as it’s possible to be and we can help your business create its own identity in the same way.

Our experienced team of designers know that colour plays a crucial role in branding and marketing. It’s one of the first things your target market sees of your brand and it works to create an immediate sense of who you are. The right choice of colour says something about you, to the people you want to connect with.

When you think of Starbucks, you think green, when you think of Cadbury, you think of purple and when you think of Facebook, you think blue. And none of this is a happy accident. Each colour is carefully chosen because it sparks different feelings in people.

These brand colours are then used across all touchpoints. Facebook’s website is full of blue accents and the logo is blue. Starbucks uses their green in-store, online and on the app as well as for packaging. It’s instantly recognisable. If you’re looking for advice on any aspect of branding, whether for a start-up or considering a refresh of your current branding, get in touch and we’ll happily talk you through how we can help.

After all, we’ve been part of the ‘magentaverse’ for the past 16 years. We can help you get ahead of the game too.

The Fabl are pleased to be listed in the Top UK Design Agencies.

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