Storygelling Boosts In-House Marketing

Brands are bringing marketing in-house in greater numbers. However, a recent study reveals that it isn’t always a happy move.*

43% of 150 chief marketing officers at businesses with more than 250 employees believed it to be an operational hassle. According to 39%, in-house teams lacked motivation.

The internal model runs the risk of becoming rigid and formulaic, and it doesn’t bring out the best in people. It’s clear that many clients are searching for more creativity.

Could your internal team use a little help? 

This is where we parachute in. We won’t smash through your skylight, but we will make a positive impact. We are experts in helping brands solve problems. This might range from a complete brand audit to a quick refresh. We can help with seasonal marketing, help you find new audiences – and help polish your narrative. Often, this collaboration frees up thinking and allows you to focus on your strengths.

We are on your side

The fabl is a crack team of professionals with the most extraordinary back stories. The diversity of experience means we can handle the biggest of challenges. One of the reasons our clients love us is the way we gel with in-house teams.

We make things happen. We never stop having ideas. And we are fast. 

Recently, Daniel Thwaites, one of the UK’s largest hospitality companies came to us for help.

A significant internal project had lost direction. Following a thorough review, we parachuted in with a whole new positioning, new brand identity and a new set of guidelines.

We helped them get back on track and now we’re flying together.

It’s amazing what fresh eyes can do

One of our longest-running collaborations is with Wren Kitchens – the UK’s number one kitchen retail specialists. We’ve been on a journey with them for more than eleven years as an extension of their marketing department. In order to develop, produce, and distribute entire customer-facing communications such as The Big Brochure and Your Kitchen magazine, we provide everything from onboarding and recruitment ads to authoring entries for industry awards.

“The fabl is much more than an agency to us – they are part of our team. They understand the products and the service we offer and share a genuine passion for our business. 

The quality and creativity of the work they produce constantly surprises and delights me.” – Richard Walker, Marketing Director Wren Kitchens.

This way of working doesn’t just make life easier, it’s a cost effective way of working. What you’re getting is London creatives, with many years’ experience in some of the biggest agencies in the world – at Yorkshire prices.

One of the reasons that brands take marketing in-house is to reduce costs. And that’s exactly the reason why you should talk to us. Because we’ll save you money. Think of us as an outsource without overheads. So there’s no NI or holiday and sick pay to worry about. We’re the creative force that will always land with new perspectives.

We’re there when you need us, for as long as you like.

*https://www.thedrum.com/news/2022/09/13/housing-nightmare-say-third-brand-marketers

We’ve helped many brands boost their marketing. Why not see what we can do for you?  Send us an email to storygellers@thefabl.com