The Wren Kitchens annual brochure – known as the Big Book – is the company’s flagship consumer communication and one of its most powerful marketing tools. Here at the fabl, we’ve been designing, writing and managing the Book’s print production for nearly a decade now. During that time Wren Kitchens has grown from being the newcomer in its competitive marketplace to its current ranking as the UK’s number one kitchen retailer.
Each year we take a fresh approach to the Big Book, starting with in-depth research into consumer expectations, industry trends and, importantly, the views of Wren’s own kitchen designers on what’s working well and any changes they’d like to see. Armed with this information, we then conceptualise how the next chapter of Wren’s success story is going to look and feel.
The Wren Big Book doesn’t just showcase the full range of luxuriously affordable kitchens. It walks consumers through the whole process of their purchase, from what to expect at their first meeting with a designer to what happens during the delivery and installation process. It shows how different colour schemes and accessories can alter the aesthetic of their space. It gives consumers great ideas, and the confidence to go for them. The Big Book isn’t just a product brochure. It’s the largest kitchen retail brochure in the UK and has been proven to be a key differentiator between Wren Kitchens and its competitors.