Consumer Brochure

Wren Kitchens

The Wren Kitchens annual brochure – known as the Big Book – is the company’s flagship consumer communication and one of its most powerful marketing tools.

We took over the creation of Wren’s main kitchen brochure in 2013. The first one followed the established landscape format, but then we devised the Big Book of Wren Kitchens. This was much more than a catalogue; it was a complete guide to buying a kitchen and in portrait format making it easier to hold and read.

The Big Book of Wren Kitchens made a massive impact on the kitchen industry. It beautifully showcased Wren’s range and key messages and resonated with customers like never before. The 212-page brochure combined storytelling with a product catalogue and practical help and advice about choosing a kitchen, positioning Wren as the place to go.