Marketing Strategy, E-Commerce, Packaging, Photography


Toolally is a colourful, British jewellery brand. Its growth in a very short space of time has been phenomenal. This can be put down to a combination of two things: one, it is a brilliantly unique product with a great story to tell. And two, it has completely embraced StorygellingTM.

Toolally’s products aren’t about playing it safe – and neither is the brand. It wanted to make a bit of noise in the fashion world. It was brave. It wanted to grow and be famous. With the fabl’s help, Toolally achieved its goal incredibly quickly.