Consumer Magazine

Wren Kitchens

The objective of Wren Kitchen’s lifestyle-genre magazine, Your Kitchen, was to bridge the gap between showroom POS messaging and the successful Big Book brochure. With Your Kitchen, we wanted to entice customers still at the undecided, browsing stage of the journey and begin to build their trust in and loyalty towards Wren Kitchens.

The fabl conceptualised, designed, wrote and published the quarterly Your Kitchen consumer magazine on behalf of Wren Kitchens. It was partly funded by appliance suppliers and freely available in all Wren’s UK showrooms for consumers to take home and read at their leisure. The glossy magazine featured real customer kitchens, trend reports, practical design advice and seasonal recipes.

Your Kitchen was inspirational, informative and editorial led, ensuring it was accessible and appealing to consumers with no hard sales messaging. The original content created for the magazine was repurposed for use online, in blogs and on social platforms by Wren’s internal teams.