Strategy

Hospitality Rising is a collaborative movement within the hospitality industry. We were enlisted to help with its aim to address the chronic labour and skills shortage in the UK hospitality industry. We worked with the founders to come up with ways to change perceptions around working in hospitality, looking for a fresh approach that will affect lasting change.

We supported them with a B2B digital booklet, targeting SMEs in pub, bar, restaurant, and hotel sectors. The digital brochure formed the foundation for a suite of communication items, such as pull-up banners and miniature table-top tent cards, that would be displayed at industry trade eventsInspired by traditional pub signage, the campaign positioned Hospitality Rising as a recruitment lifeline.

In June 2023 the industry saw a shift in consideration to work in hospitality from 1-in-5 to 1-in-3 people. Hospitality Rising was the winner of the Marketing Society Best Customer Engagement and Experience Award 2023.