• Where Do You Take Sugar?

    11 Jul 2019

    A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…

  • April Fake News Day?

    2 Apr 2019

    As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…

  • NegativeComments_main

    Negative Comment Crisis Management

    7 Mar 2019

    Building a good reputation for your business can take years. However, a negative comment can make you feel that your company’s reputation has been threatened, all in the…

  • the fabl of the girl and the pink balloon - thefabl
  • Today's Group partners Take Stock - by thefabl
  • Cross Media Content Marketing Solutions - by thefabl
  • The fabl blog

    Marketing agencies

    10 Jul 2012

    Partners for growth or charlatans? Two recent meetings with prospective clients have left me heartbroken about the state of my profession’s reputation – I never had these problems…

  • A foot in the door - by thefabl

    Get a foot in the door – why Farrow and Ball got it so right!

    20 Apr 2012

    There are certain components that make up a successful content marketing campaign and Farrow and Ball seem to have all the bases covered. Great Outdoors is a multiplatform operation – drawing on all of the company’s strengths and executing them to the highest standard.