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  • Beyond the pandemic blip with insights for tourism and hospitality

    8 Mar 2022

    From travel trends to long term adjustments We’ve all had our suitcases packed, mentally if not physically, raring to travel as soon as permissible. Globally we’ve collectively been…

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    Burger King Breaks The Mould

    26 Feb 2020

    We work with a number of food and foodservice clients at the fabl. There are certain rules that the industry sticks to. Food has to look amazing. It…

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  • How to build your email marketing database

    20 Sep 2019

    Growing your email database should be an essential part of your marketing plan. Having a database full of your customers and potential customers gives you the opportunity to…

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  • Where Do You Take Sugar?

    11 Jul 2019

    A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…

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  • April Fake News Day?

    2 Apr 2019

    As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…

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  • 10 FREE apps you need for content creation in 2019

    26 Mar 2019

    Looking to give your online platforms a makeover? These 10 handy apps will help you do just that!   Unfold app for aesthetically pleasing stories 2018 saw the…

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    Negative Comment Crisis Management

    7 Mar 2019

    Building a good reputation for your business can take years. However, a negative comment can make you feel that your company’s reputation has been threatened, all in the…

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  • When does inspiration become plagiarism?

    18 Jul 2014

    Inspiration comes from all sorts of places: great songs are sampled, real life events lead to novels, even Shakespeare nicked the concepts for his plays. But when does…

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  • the fabl of the girl and the pink balloon - thefabl

    The fabl of the girl and the pink balloon

    28 May 2014

    One day, a girl’s boss gave her a pink balloon. This was no ordinary balloon. It was a balloon that could stay up forever. “Go and tell the…

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  • Today's Group partners Take Stock - by thefabl

    Today’s Group partners Take Stock

    21 Mar 2013

    It has been announced that ‘Take Stock’ is to be rolled out to Today’s wholesale members over the course of this year.

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