Cross media content marketing solutions
19 Oct 2012
This month I had the pleasure and privilege of being a judge in the CMA’s International Content Marketing Awards 2012 for the category, Best Content Marketing Solution of…
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Marketing agencies
10 Jul 2012
Partners for growth or charlatans? Two recent meetings with prospective clients have left me heartbroken about the state of my profession’s reputation – I never had these problems…
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Get a foot in the door – why Farrow and Ball got it so right!
20 Apr 2012
There are certain components that make up a successful content marketing campaign and Farrow and Ball seem to have all the bases covered. Great Outdoors is a multiplatform operation – drawing on all of the company’s strengths and executing them to the highest standard.
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Tribal marketing ensures story-telling remains relevant in the digital era
28 Mar 2012
In this digital era it is clear that we all still need to belong – to find a tribe we feel safe in and with whom we can…
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A new website should fix all the problems
19 Mar 2012
Today was spent looking through a very interesting and challenging client brief. Take something jaded, out of date and indeed out of favour with their core audience and…
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Surprise and delight
22 Feb 2012
Here at the fabl we continually strive to surprise and delight our clients – it’s one of our core standards. However, we do come across folk who don’t…
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Failing to plan is planning to fail!
22 Feb 2012
So said Winston Churchill and who are we to disagree? Content strategy – sounds terribly serious but in reality it isn’t. Having a content strategy in place means you…
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