Growing your email database should be an essential part of your marketing plan. Having a database full of your customers and potential customers gives you the opportunity to connect with them personally as well as advertise new products, sales and exciting events! I have rounded up some top tips on the best ways to gather contacts to add to your list.

  • Paper sign up forms
    Great at events or in store – ask customers to complete a paper version of your signup form and input them manually into your database. Or, go digital with an iPad!
  • Competitions
    As part of your competition – ask customers to opt-in to your newsletter to be in with a chance of winning the prize.
  • Sign up from Facebook
    Add a signup button to your profile to encourage page visitors to sign up.
  • Opt in at checkout
    Add a button to your checkout/payment page that customers can tick to opt-in. You must only sign up customers who tick this box.
  • Pop up
    If a customer visits your website it means they have an interest in your brand. Give them the opportunity to sign up to your list with a pop-up or registration bar.
  • Events
    Print cards for trade shows and events or take your iPad with you for customers to fill in their email addresses.
  • Refer a friend
    Ask your current subscribers to refer a friend – if their friend signs up, offer the customer a 10% discount code.
  • Social media
    Easy to do and completely free! Give your followers an incentive to sign up to your newsletter – discount codes, sneak peeks, sample sales.
  • Take the opportunity to refresh your email
    Think about why people didn’t choose to re-subscribe to your emails after the new regulations were brought in by GDPR – is it time for a refresh? Think about your target audience but keep in mind the demographics of customers on your existing database.
  • Give special access
    Make your customers feel like they are in the know about something exclusive. Offer subscribers something only they can get.


P.s. remember to always be GDPR compliant!

Author:Hollie Pickles

Job Title: Account Executive