Brand Creation & Packaging

Fortitude Drinks

We worked with Fortitude Drinks to create the branding and story for Rozel.

Rozel was a new triple distilled premium blush vodka blended with real fruit extracts of raspberries, white peach and hints of pink grapefruit. The drink launched into Harvey Nichols and Ocado in the summer of 2023, and the RTD spritz followed in 2024, winning a silver medal at the Global Vodka Masters and a design award in the 2025 World Drinks Awards for the brand.