PR Campaign

Class One

Class One are champions of fresh produce, supplying leading hospitality businesses across Yorkshire and Lancashire. They wanted to increase their profile and demonstrate that they can offer customers a full service that includes much more than simply supplying fresh produce.

Yes Chef is a quarterly printed broadsheet newspaper that is distributed to Class One’s existing and prospective customers.

The newspaper is full of kitchen skills, stories and secrets from Class One. Written, designed and produced by the fabl in collaboration with Class One’s team of experts. Yes Chef is unique, and cuts through the online noise. No pop ups, no distractions, just a great (and quick) read.

Everyone at Class One is delighted with Yes Chef. Ben Cluny, Managing Director at Class One, said: “The feedback from chefs has been great, and the younger chefs in particular have found it really useful and informative.”

Evidence consistently shows that print remains the most trusted medium