Brand Development & Positioning

We worked with Dacre, Son & Hartley, a Yorkshire estate agent with more than 200 years’ experience, to update their brand and positioning.

We carried out thorough desktop research and competitor analysis. We completed a Storygelling workshop with core representatives from Dacres to find a strong positioning for the brand.

Our team designed a new marque with the ‘D’, ‘S’ and ‘H’ characters combined to form a dynamic, contemporary and unique design. We created a new visual identity and a tag line of ‘Personal Estate Agents. It is strong and simple, offering a clear customer benefit which comes from a brand truth.

The new Dacre, Son & Hartley branding was rolled out across all channels, from sales boards and printed literature to store fronts and online.

We developed some of Dacre, Son & Hartley’s sales literature. This involved rewriting and designing a brochure that targeted sellers, with clear calls to action. The format of the brochure ensured it stood out against competitor material, and the design and content was impactful.