What is content marketing?
10 May 2012
It is both the art and the science of using rich, information-filled content to attract and retain customers. Content marketing is today’s undisputed king, replacing search engine optimisation,…
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The fabl cook up a storm in magazine publishing
23 Apr 2012
There are several things that we do well and magazines are one of those things, which is why we are so happy to announce that we are producing…
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A new website should fix all the problems
19 Mar 2012
Today was spent looking through a very interesting and challenging client brief. Take something jaded, out of date and indeed out of favour with their core audience and…
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Why Our Local Paper is Big News to Us
13 Mar 2012
Our local newspaper is the weekly Craven Herald. It has a circulation of almost 14,000, which gives it a readership of approximately 35,000 local people. Given that Craven’s…
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I’ll tell you what I want, what I really, really want!
2 Mar 2012
At the fabl we spend a huge amount of our time trying to understand what our clients want. Sometimes getting that information is like extracting teeth…..but like toothache,…
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Failing to plan is planning to fail!
22 Feb 2012
So said Winston Churchill and who are we to disagree? Content strategy – sounds terribly serious but in reality it isn’t. Having a content strategy in place means you…
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Man Bites Dog! (or what makes a good read?)
16 Feb 2012
I don’t know about you but at the end of a busy working day, as a treat on a day off or even if I have a delicious…
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Do you tweet what you eat?
16 Jan 2012
Even if Jamie Oliver tweeted what he was having for tea I don’t think I’d be that interested. If you’re going to tweet make sure it’s about something…
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Is a party content or just a party?
16 Jan 2012
Pinatas, mocktails and blinis – decisions, decisions. We are in the process of planning our The fabl launch party for misery Monday (23rd January) and we’ve all been asking,…
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New Year, new you, new website content?
6 Jan 2012
I was talking to a friend the other day and true to form with my friends, he was making pledges to get fit, eat healthier and address his…
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