There are several things that we do well and magazines are one of those things, which is why we are so happy to announce that we are producing a new, and absolutely fabulous magazine for Fairway Foodservice PLC.

Our new pet project, Take Stock is a truly original, multiplatform approach to publishing in the foodservice industry. We have been planning, writing and designing the magazine for the last few weeks, and if we do say so ourselves (modesty and honesty being our principle characteristics) – it is looking absolutely fantastic.

So what do you have to look forward to? Well, with Twitter,  Pinterest and YouTube we will be taking the social world by storm. We will be conquering the food world with some of the best recipes you will have ever seen, or tasted for that matter. We will be titillating with celebrity features – our launch issues sees TOWIE star Lydia talk food and Ralph Fiennes reveal his signature dish. But most of all, we will be providing useful and informative articles for the people who matter the most. The magazine is designed to support Fairway’s end users, so we will be informing, entertaining and championing British caterers all at the same time.

Fairway wants to be the best and provide the best magazine – so the fabl willingly took up that challenge.

Take Stock really is a first in the foodservice industry – a truly cross-platform approach to customer communication. Take Stock magazine will be handed to 24,750 independently run bars, garden & leisure centres, hotels and restaurants, making it the largest circulation foodservice customer magazine in the UK. Impressed – we’re not surprised!

Here are just a few of the reasons why it is so great:

A bi-monthly glossy magazine – a device responsive website featuring all the sections of the magazine and much much more
Social media including Twitter, Pinterest, Youtube
This is what Chris Binge, CEO of Fairway, says: “We’re proud of what Fairway stands for. In general our members (the wholesale companies who own Fairway) are family run businesses that completely understand the service needs of their customers. From our beginnings in 1984 we’ve grown to be one of the largest frozen foods wholesalers to caterers in the UK and our presence in non-frozen is growing at a massive rate. Our “Take Stock” strategy will build upon these successes, taking us further and further towards our goal of offering unrivalled service and value to our customers.”

We say watch this space!