• fabl fab five may - by thefabl

    the fabl’s fab five

    2 May 2014

    We all talk a lot about the principles behind content marketing. But there is nothing as inspiring as seeing great content – of any kind – in action….

  • Pick Me Frenzy - by thefabl
  • 8 ways to improve social engagement - by thefabl
  • Royal baby 'brand' wagon - by thefabl

    The Royal Baby ‘Brand’-Wagon

    24 Jul 2013

    It seems that as the country sat back and anticipated the birth of the royal baby, marketers were busy scribbling away to see just how they could link…

  • Content, context, consistency and creativity - by thefabl

    Content, Context, Consistency and Creativity

    27 Mar 2013

    Fame at last! Mags’ musings on cross-platform content marketing solutions have been published in Marketing Week. It’s all about the four C’s of successful cross-platform marketing – content, context, consistency and creativity.

  • What is content marketing - by thefabl

    What is content marketing?

    27 Feb 2013

    Content marketing is the art of saying the right thing, in the right way, to the right people, in the right place, at the right time in your own unique style, to encourage sales of your stuff.

  • Vine for brands - by thefabl
  • Would you research a chip brand online? - by thefabl
  • Cross Media Content Marketing Solutions - by thefabl
  • fabl: What's in a name? -by thefabl

    fabl: What’s in a name?

    10 Sep 2012

    If you know your Shakespeare, then you’ll know it’s Juliet who asks that question when she discovers her Romeo has the surname Montague, which automatically makes him an…