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Even if Jamie Oliver tweeted what he was having for tea I don’t think I’d be that interested.

If you’re going to tweet make sure it’s about something I’m interested in or make me laugh. I’ve already decided your stuff is relevant to me – I’m following you for goodness’ sake! But start feeding me drivel and I’m off.

I was a late adopter of twitter. I started out using it for stalking purposes, researching prospective clients and generally trying to get to know them a little better. I rarely engaged with anyone or re tweeted anything.

As time has gone on I’ve got a little more in to it and now regularly re tweet interesting articles, funny stories, useful links and now and again but not always, just for charity fund raising purposes – although I got a bit fed up of that at Christmas with everyone jumping on the bandwagon.

It’s been interesting to watch what other people do and how they use twitter. There are definitely good tweeters and bad tweeters and surprisingly some incredible brands are rubbish at deploying twitter for any meaningful impact.

On the other hand there are some SME’s out there doing a wonderful job. Cassons chartered accountants being one and Total Food Service Solutions (TFS) being another. I follow TFS’s marketing manager as well and she seems to have got the balance right. Work is work and if she wants to discuss diet progress she keeps it on her twitter account.

Twitter is an amazing tool people – use it properly!

Oh and by the way I’m on sausage and cauliflower mash tonight – great tea if you’re low carbing – please re tweet!