What is content marketing?
10 May 2012
It is both the art and the science of using rich, information-filled content to attract and retain customers. Content marketing is today’s undisputed king, replacing search engine optimisation,…
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Mobile websites: Are you ready for the revolution?
30 Mar 2012
Is it wrong to expect your website to function properly on a mobile device such as your phone or tablet? We are all aware of the importance of…
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A new website should fix all the problems
19 Mar 2012
Today was spent looking through a very interesting and challenging client brief. Take something jaded, out of date and indeed out of favour with their core audience and…
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Are you there…somewhere?
26 Feb 2012
In this world of instant communication, it’s interesting to see how much time and effort people put in to keep others away. I’m not talking of hedges and…
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The art & science of organising websites
27 Jan 2012
The majority of people who are responsible for their company’s website have heard of the term ‘Information Architecture’ (abbreviated to ‘IA’), but many don’t understand what it is…
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We partied like it was…
25 Jan 2012
Monday was certainly a busy one here at the fabl. Mags entertained Lancashire in the morning via the airwaves. Big thumbs up for her debut – her appearance on BBC radio…
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New Year, new you, new website content?
6 Jan 2012
I was talking to a friend the other day and true to form with my friends, he was making pledges to get fit, eat healthier and address his…
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You’ve got my attention, now sell me something!
20 Dec 2011
Sort out your UX (user experience) and consider the content in your offer if you want me to engage with your brand & become a brand advocate
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