Like brands only not as good
13 May 2013
Down with lazy lookalikes! Up with value products with a clear position and beautiful branding. This month I attended the inaugural foodservice marketing forum organised by Allegra Strategies….
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Lies, Damn Lies and Statistics
29 Apr 2013
100 per cent of adults in the UK are employed by ‘the fabl’, a world-leading Content Marketing Agency based in Yorkshire.* *According to a 2013 survey carried out…
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Content, Context, Consistency and Creativity
27 Mar 2013
Fame at last! Mags’ musings on cross-platform content marketing solutions have been published in Marketing Week. It’s all about the four C’s of successful cross-platform marketing – content, context, consistency and creativity.
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Today’s Group partners Take Stock
21 Mar 2013
It has been announced that ‘Take Stock’ is to be rolled out to Today’s wholesale members over the course of this year.
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What is content marketing?
27 Feb 2013
Content marketing is the art of saying the right thing, in the right way, to the right people, in the right place, at the right time in your own unique style, to encourage sales of your stuff.
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Vine: The new outlet for social media memes, cats and cute things
14 Feb 2013
Everyone is talking about it; it is the new kid on the social block. Developed by Twitter, the latest social media platform called Vine allows you to create six-second videos to share with your friends or your brand’s followers.
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Mobile usage soars
12 Feb 2013
Everyone has a mobile, don’t they? Well not quite, but not far off. Latest figures suggest that 56 per cent of mobile users own smartphones. They are completely…
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Customisation is the key
10 Jan 2013
In our last blog we talked about the Boom Boom Bags – an initiative by the Skipton Girls’ Young Enterprise team. We have been guiding the girls through the world…
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Young Enterprise Sends the fabl Back to School
10 Dec 2012
We are incredibly proud of our Yorkshire roots – so when a call came through a few months ago from Young Enterprise, we jumped at the chance to…
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Is a chandelier too much?
9 Dec 2012
Wallpaper and Chandeliers We move in two weeks to our glorious new offices in rural Yorkshire and arguments are raging over wallpaper and chandeliers. The simple fact is…
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