Cross media content marketing solutions
19 Oct 2012
This month I had the pleasure and privilege of being a judge in the CMA’s International Content Marketing Awards 2012 for the category, Best Content Marketing Solution of…
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fabl: What’s in a name?
10 Sep 2012
If you know your Shakespeare, then you’ll know it’s Juliet who asks that question when she discovers her Romeo has the surname Montague, which automatically makes him an…
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Locog would be furious
17 Aug 2012
‘We didn’t come here to make friends. We came to win medals.’ – Leah Sandamas, 2012 And win medals we did. One for each of us, the gold…
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London 2012 – My Games Maker experience
14 Aug 2012
Sports Marketing student and the fabl member shares her Games Maker experience with us. Well that’s it, back in the office after two of the most amazing weeks…
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Marketing agencies
10 Jul 2012
Partners for growth or charlatans? Two recent meetings with prospective clients have left me heartbroken about the state of my profession’s reputation – I never had these problems…
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A week of great design and marketing
30 May 2012
We don’t know about you, but we are constantly looking through the internet for inspiration, innovation and above all the fun factor. Here are just some of the…
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Topshop-ing for Social Media
17 May 2012
We all know that fashion is engaging – Vogue wouldn’t exist if people weren’t interested in the lifestyle that the industry provides. But as fashion brands embrace the…
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What is content marketing?
10 May 2012
It is both the art and the science of using rich, information-filled content to attract and retain customers. Content marketing is today’s undisputed king, replacing search engine optimisation,…
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The fabl cook up a storm in magazine publishing
23 Apr 2012
There are several things that we do well and magazines are one of those things, which is why we are so happy to announce that we are producing…
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Get a foot in the door – why Farrow and Ball got it so right!
20 Apr 2012
There are certain components that make up a successful content marketing campaign and Farrow and Ball seem to have all the bases covered. Great Outdoors is a multiplatform operation – drawing on all of the company’s strengths and executing them to the highest standard.
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