MICE Tourism Essentials And New Opportunities
10 May 2023
MICE – WHAT’S IT ALL ABOUT? The acronym MICE stands for meetings, incentives, conferences, and exhibitions. MICE tourism is a niche sector catering to groups of people who…
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AI and the future of copywriting
24 Apr 2023
AI and the future of copywriting: The Writing’s on the Wall By the fabl and ChatGPT-4 Here at the fabl we believe in ourselves. We believe in our…
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What can a strategic Power Hour do for you?
3 Jan 2023
Strategic Power Hour Consultations Do you want to connect with new customers? Would you like new ideas on how to make your business stand-out from the competition? Are…
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Pantone Colour of the Year, the importance of brand colours and why we’re 16 years ahead of the game…
6 Dec 2022
Pantone has unveiled its Colour of the Year for 2023 and it’s very familiar to us here at the fabl. PANTONE 18-1750 Viva Magenta is an earthy crimson…
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World Tourism Day 2022 – Rethink Tourism
18 Aug 2022
Re-imagining Tourism’s Growth First held in 1980, the United Nations’ (UN) World Tourism Day is on September 27 each year. The day aims to foster awareness among the…
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Putting Social Value at the heart of the fabl
15 Jul 2022
It Makes Good ‘Business Sense’. Image credit: Mark Oulson-Jenkins, StudioRTR In our previous blog on defining social value and why it’s important for your marketing, we explained Social…
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What is Social Value and how can it transform your marketing?
23 Jun 2022
Social value: what it is, how it’s used in procurement and why all businesses should be embedding it in everything they do “Social Value” is the umbrella term…
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A Strategic Approach to Placemaking
31 May 2022
The Role of Place You can probably pinpoint a place on a map, but can you articulate what that place stands for? Why do people go there? How…
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Beyond the pandemic blip with insights for tourism and hospitality
8 Mar 2022
From travel trends to long term adjustments We’ve all had our suitcases packed, mentally if not physically, raring to travel as soon as permissible. Globally we’ve collectively been…
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Burger King Breaks The Mould
26 Feb 2020
We work with a number of food and foodservice clients at the fabl. There are certain rules that the industry sticks to. Food has to look amazing. It…
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