For the love of print
4 Jun 2025
Imagine if magazines and brochures behaved like online content? You finally get a moment to yourself. Your phone’s on mute, there’s tea in the pot and you’re about…
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The attempted murder of print – a modern day marketing mystery
30 Oct 2024
Print’s alleged demise occurred within the crumple zone of the 2007-2008 financial crash and the rapid rise of digital marketing agencies. But is print really dead? In this…
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Survey on buying behaviour and print industry for white paper – the fabl
5 Aug 2024
Intro As a marketing agency, we regularly check-in with our industry to see what’s happening, what’s trending, and what needs to be done. This time, you can help!…
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Storygelling Boosts In-House Marketing
15 Jun 2023
Storygelling Boosts In-House Marketing Brands are bringing marketing in-house in greater numbers. However, a recent study reveals that it isn’t always a happy move.* 43% of 150 chief marketing…
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Eat Our Shorts!
26 Feb 2016
What’s the story at the fabl this week? Well, there’s a moment of glory for our writers, who have won another 99fiction.net short story competition. The monthly competition comes…
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The fabl of Pink Balloons PLC
1 May 2015
It had been a year since the girl with the pink balloon found the Storyteller; a year in which sales of pink balloons had soared; a year in…
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Casual Dining – will you be there?
19 Feb 2015
If you’re heading to the Casual Dining show this week, then pop by to say hello! Held at the Business Design Centre, London, on 25th and 26th February, this year…
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Launching Wellocks’ website
16 Feb 2015
We’re delighted to launch the brand new Wellocks’ website this week. If you’ve not come across Wellocks before, it is a leading supplier of high quality, premium fresh…
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When does inspiration become plagiarism?
18 Jul 2014
Inspiration comes from all sorts of places: great songs are sampled, real life events lead to novels, even Shakespeare nicked the concepts for his plays. But when does…
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The fabl of the girl and the pink balloon
28 May 2014
One day, a girl’s boss gave her a pink balloon. This was no ordinary balloon. It was a balloon that could stay up forever. “Go and tell the…
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