Personally, I’m all for an emoji. Emojis are fun little characters that add a splash of colour and some personality to what can otherwise be boring, old, black and white, squiggles of text.

Whether you hate them or love them, they are hard to avoid 😑. Figures suggest there are approximately 6 billion of them dotted about on mobile devices, social media, emails, blogs and online content. They’re a method of communication, some say a language. They’re used by 92% of the online population; Facebook has integrated them into status updates allowing users to express their feelings. Brands use them to humanise products. They’ve even replaced words, and in Queensland, numbers 😲. The Australian state is allowing drivers to get their own personalised emoji numberplates. How about getting your own little smiley to express your complex personality on the back of your motor? 😏😎


As you already know consumers need to be attracted, entertained and engaged with and by adding an emoji to your marketing you can do just that. One simple emoji can make a user read, engage, and click on your content. Emojis stop users from scrolling their endless feed, straight past your post, and missing it, forever 😅.

Now you may be sitting there thinking how can just one emoji stop users from scrolling by? 🤔 Well, let’s check out the stats:

  • 🙌 Tweets with emojis saw 25% more engagement, and on Facebook, emojis resulted in 57% more likes, 33% more comments, and 33% more shares 
  • 👌 More than 50% of brands saw an increase in email opens when subject lines included emojis 
  • 🤩 Push notifications with emojis saw 85% increase in open rates and 9% rise in conversions 
  • 🙈 75% of male and 84% of female respondents believe emojis are a better way to express their emotions than words


Emojis express emotions. They share an interpretation, a feeling, an opinion that couldn’t be communicated as quickly using words. However, it is essential that you stay focused and not get carried away; misusing emojis can have consequences 😔. It is important not to bombard your user with icon after icon as this will only irritate them 😡. Don’t force them, and remember to make them relevant.

What are you waiting for? Start emojing! 😊😍