Branding

Langdale Chase Hotel

The hotel is a Lake District icon. In 2022 it closed its doors to undergo the most extraordinary refurbishment in its history. Owners Daniel Thwaites approached us to create a new positioning which would place them above the competition and relaunch them as the Lake District’s most desirable luxury hotel.

We devised its brand story, creating a new elegant brand identity along with the positioning line, ‘The Lake District, The Hotel’. Positioning Langdale Chase as the hotel in the Lake District is a bold one, yet the tone of voice is quietly confident, understated and simple.

We developed a fresh, new brand identity which reflected its heritage, lakeside setting and luxurious guest experience.

The relaunch generated significant coverage and re-established Langdale Chase as a standout name in UK hospitality. In March 2025 the hotel was voted No.3 in The Times’ 100 Best Places to Stay in the UK.