The Challenge

As the UK’s number one kitchen retail specialist, the three sales periods (Easter, Christmas and Summer) play a huge part in Wren Kitchens’ year – a third of the company’s kitchen sales for the year take place over the festive period, for example. With the sales being so important for the company, it is critical that Showrooms and Showroom managers are not just prepared for, but also excited about, these key sales periods.

The Solution

The fabl was tasked to create a programme that not only engaged and motivated managers but ensured that the series of daily actions that managers were required to do for several weeks in preparation for the sales would be carried out.

To create excitement around these daily checklists, we conceptualised themed pre-sales communication packs – with something a bit special inside to show managers that their hard work is recognised and appreciated.

At Easter, the theme was ‘Spring Into Action’, encouraging managers to act quickly to help them achieve their best ever Easter sales figures. Their pre-sales pack included a beautiful chocolate Easter egg, wrapped in Wren green wrapping and it was delivered directly to their desk. The beautifully designed checklist inspired them to spring into action and get ready for the busy time ahead. At Christmas, we created ‘Rudolph the Red Nosed Wrendeer’. The managers received a Rudolph pack which showed them exactly what needed to be done in the Showroom, and by when.

Both packs contained a series of cards which, when completed by managers, were then sent via a smartphone to a central data control centre at Wren. Copy was engaging, helpful and humorous for added encouragement.

Wren - The Big Spring Countdown