Intercontinental Brands (ICB) is the UK’s leading speciality drinks manufacturer. They wanted to create something which celebrated the first birthday of their flagship brand, Slingsby Gin. A newspaper was the perfect way to show what a remarkable year it had been.
The newspaper was also a way to show everyone at ICB that they were part of an increasingly successful brand. But, the paper – just like Slingsby Gin – had to be delivered in the most beautiful way possible.