- Key responsibility - Cracking copy
- Background - Journalism
- Magic at - Persuasive writing
- Favourite projects - Transforming brands
Kate is one of our senior creative copywriters, working across a range of clients. She’s been telling tales professionally for more than 20 years. Kate has worked as an award-winning senior journalist writing stories and splashes for the local, regional and national press. She has a keen sense for a story and knows how to catch the attention of news editors and hold it.
Working in PR and communications for the fast-paced London Borough of Tower Hamlets, Kate proactively secured positive coverage for the council as well as fielding enquiries from the press. She led on council campaigns to change behaviour and strategies to shape opinions. Thanks to her time in East London, she can always be relied upon for the best recommendations for where to eat on Brick Lane.
Most recently, Kate’s creative copy includes weaving words for multi-award-winning London branding and design studio SEA, as well as inspiring start-ups and plenty more in-between. From product names to end lines, from copy for social to straplines, Kate can always be relied upon to think outside the lines.
Fun fact: Kate spent a year as an investigative journalist, working undercover as part of Donal McIntyre’s team.