The Challenge

Stuart Frazer wanted to appeal to customers in new ways, whilst maintaining the brand’s core values as a high-end kitchen supplier – and UK’s biggest distributor of Germany’s luxury SieMatic kitchens.

The Solution

Having worked with Stuart Frazer for a long time, we knew what its core message was, but we needed to apply this across the right channels to reach customers.

Through our research, we created a profile of the typical customer: wealthy, educated, and often professional architects furnishing new builds or loft conversions.

We built a new website, with interactive elements and a stylish design that reflects the quality and modern look of Stuart Frazer kitchens. We included a virtual pinboard that allows users to collect styles and ideas from across the site and gather them in one place. The pinboard can be just for fun, or be a tool for Stuart Frazer designers when designing a new kitchen.

The website also features case studies of beautifully-crafted and installed kitchens, alongside a testimonials page with quotes from satisfied customers dating back to the 1970s. It makes sure the customer or potential customer can see the style, quality and luxury of a Stuart Frazer kitchen.

We also developed a social strategy centred around Pinterest, Twitter and Google+. The visual nature of Pinterest works perfectly with Stuart Frazer’s products – users can browse their dream kitchens and pick their favourites. The Twitter feed gives customers the chance to talk directly to the company, offering links to images, case studies and testimonials, as well as general design advice and industry news.

As part of our complete communications support, we provide PR support for Stuart Frazer, having run several high profile and successful events, gaining significant PR coverage and a boost in sales.