Kikkoman are the world’s number one soy sauce. Our audience were professional chefs, who, although aware of the product, weren’t aware of just how versatile it could be in a kitchen. Currently, they only considered Kikkoman within the boundaries of Pan Asian cooking.
Kikkoman came to us for incisive, hard working ideas which would communicate the sauce’s versatility. They also needed content which could be conceived, produced and delivered quickly.