Intercontinental Brands (ICB), is a speciality drinks manufacturer. They wanted to increase their portfolio of brands with a range of Yorkshire cream liqueurs. ICB came to us to create and build a whole new brand from scratch, including all packaging design. The target market was women aged between 30-45 and ICB really wanted something different. The positioning of the drinks being a celebration of, ‘all things Yorkshire’ was agreed – the next stage was to use Storygelling – our tried and tested way to find their story and make it stick.