Intercontinental Brands (ICB), is a speciality drinks manufacturer. They wanted to increase their portfolio of brands with a range of Yorkshire cream liqueurs. ICB came to us to create and build a whole new brand from scratch, including all packaging design. The target market was women aged between 30-45 and ICB really wanted something different. The positioning of the drinks being a celebration of, ‘all things Yorkshire’ was agreed – the next stage was to use Storygelling – our tried and tested way to find their story and make it stick.
All three drinks were made using the finest Yorkshire cream. One was blended with whisky, one with award winning Harrogate Slingsby Gin and the final liqueur was to be created using a combination of gin and lemon. The citrussy addition was inspired by the famous lemon and lime cake, from Bettys of Harrogate.