‘Knowledgeable, pragmatic, witty’

Sarah leads the editorial, content and PR team at the fabl working across all clients.

Having begun her career as a business journalist, she later moved into PR and corporate communications and has multi-national client and agency experience in the technology, logistics, automotive, financial and hospitality sectors. At Ogilvy PR, her clients included BMW, American Express and Unilever winning awards for strategy and storytelling. She later started her own PR consultancy with clients including DHL, Microsoft and Silverneedle Hotels.

She is experienced in all forms of content creation from magazines to white papers, speeches, podcasts, videos and blogs, whilst her background in journalism provides the foundation for effective media strategies.

Sarah joined the fabl in 2013 and puts her content creation and PR expertise to good use developing strategic PR campaigns for clients including Hensons.