• storytelling

    Eat Our Shorts!

    What’s the story at the fabl this week? Well, there’s a moment of glory for our writers, who have won another 99fiction.net short story competition. The monthly competition comes…

  • Wellocks website

    Launching Wellocks’ website

    We’re delighted to launch the brand new Wellocks’ website this week. If you’ve not come across Wellocks before, it is a leading supplier of high quality, premium fresh…

  • the fabl of the girl and the pink balloon - thefabl
  • fabl fab five may - by thefabl

    the fabl’s fab five

    We all talk a lot about the principles behind content marketing. But there is nothing as inspiring as seeing great content – of any kind – in action….

  • Pick Me Frenzy - by thefabl
  • 8 ways to improve social engagement - by thefabl
  • Royal baby 'brand' wagon - by thefabl

    The Royal Baby ‘Brand’-Wagon

    It seems that as the country sat back and anticipated the birth of the royal baby, marketers were busy scribbling away to see just how they could link…

  • Content, context, consistency and creativity - by thefabl

    Content, Context, Consistency and Creativity

    Fame at last! Mags’ musings on cross-platform content marketing solutions have been published in Marketing Week. It’s all about the four C’s of successful cross-platform marketing – content, context, consistency and creativity.

  • What is content marketing - by thefabl

    What is content marketing?

    Content marketing is the art of saying the right thing, in the right way, to the right people, in the right place, at the right time in your own unique style, to encourage sales of your stuff.