• Where Do You Take Sugar?

    A lot has been said about Cancer Research UK’s new campaign. The posters, seen across the UK in bus stops and high streets show what initially appears to…

  • April Fake News Day?

    As another April Fools’ Day passes, it’s interesting to see how brands conduct themselves in light of ‘fake news’. Of course, brands can be funny and make us…

  • Brand Awareness? Every Little Helps

    Brand Awareness? Every Little Helps

    Prime Minister Theresa May has used the word ‘Simples’ in the House of Commons. The phrase is the long-standing slogan from Compare The Market’s famous Meerkats campaign and…

  • Wellocks website

    Launching Wellocks’ website

    We’re delighted to launch the brand new Wellocks’ website this week. If you’ve not come across Wellocks before, it is a leading supplier of high quality, premium fresh…

  • fabl fab five may - by thefabl

    the fabl’s fab five

    We all talk a lot about the principles behind content marketing. But there is nothing as inspiring as seeing great content – of any kind – in action….

  • Royal baby 'brand' wagon - by thefabl

    The Royal Baby ‘Brand’-Wagon

    It seems that as the country sat back and anticipated the birth of the royal baby, marketers were busy scribbling away to see just how they could link…

  • Like brands only not as good - by thefab

    Like brands only not as good

    Down with lazy lookalikes! Up with value products with a clear position and beautiful branding. This month I attended the inaugural foodservice marketing forum organised by Allegra Strategies….

  • Would you research a chip brand online? - by thefabl