• ux

    UX Made Easy

    Feeling at home with digital. Our whole life is about experiences. Many of them are good, some not so good. As we spend more time in digital spaces,…

  • Misconceptionmain

    Stop, look – and look again

    We work on a country estate, which has a nice cafe with outdoor seating. Last week, I ate lunch outside. Also eating al fresco, was a family of…

  • emoiji

    To emoji or not to emoji?

    Personally, I’m all for an emoji. Emojis are fun little characters that add a splash of colour and some personality to what can otherwise be boring, old, black…

  • Show Them The Money

    At the fabl, the majority of our clients are entrepreneurs, from Wren Kitchens to Wellocks, Lynx Purchasing and ICB to name a few. One of the reasons these…

  • NegativeComments_main

    Negative Comment Crisis Management

    Building a good reputation for your business can take years. However, a negative comment can make you feel that your company’s reputation has been threatened, all in the…

  • Paulsblogmain

    Things that get my goat!

    Personalize or personalise. I kid you not. I recently received an email from a UK company offering me their “Personalization” service. Being a grumpy old man I put…

  • Brand Awareness? Every Little Helps

    Brand Awareness? Every Little Helps

    Prime Minister Theresa May has used the word ‘Simples’ in the House of Commons. The phrase is the long-standing slogan from Compare The Market’s famous Meerkats campaign and…

  • storytelling

    Eat Our Shorts!

    What’s the story at the fabl this week? Well, there’s a moment of glory for our writers, who have won another 99fiction.net short story competition. The monthly competition comes…

  • The fabl of Pink Balloons PLC

    It had been a year since the girl with the pink balloon found the Storyteller; a year in which sales of pink balloons had soared; a year in…